Case Study Post Template
Case study posts perform extremely well on Reddit when they include specific numbers and honest failures. This template gives you a structure that feels natural, not like a marketing case study.
The Template
Title: [Specific result with number] doing [specific thing] — here's exactly how [timeframe] --- [Context: 1-2 sentences about who you are and the situation you were in] [The problem or goal you started with — be specific about what you were trying to achieve] Here's what I did: [Step 1 — specific action with detail] [Step 2 — specific action with detail] [Step 3 — specific action with detail] The results [timeframe]: - [Metric 1]: [number] - [Metric 2]: [number] - [Metric 3]: [number] [What surprised you — one thing that worked better or worse than expected] [One thing you'd do differently] [Soft product mention if relevant — at the end, as an aside] Happy to answer questions about [specific aspect]. What's your experience with [related topic]?
When to Use This
Case studies work best after you've had a clear outcome — a campaign that ran, a launch that finished, a growth experiment that concluded. Wait until you have real numbers to share.
Best Subreddits
Tips for Success
- 1The title must contain a specific number. "How I got 500 signups" outperforms "How I got a lot of signups" by 10x.
- 2Include both what worked AND what didn't. Posts that only show successes get less engagement and trust.
- 3Use bullet points only for the results section. The rest should be flowing narrative.
- 4Keep the timeline clear — readers want to know if they can replicate this in a week or a year.
Filled-In Example
Title: I ran 30 Reddit posts in 30 days for my SaaS. Here's what actually worked (and what was a waste of time) I run a small project management tool for freelancers. I'd been ignoring Reddit for 2 years assuming it was too risky for promotional content. In January I decided to actually test it properly instead of guessing. Here's what I did: - Posted once a day for 30 days across 8 different subreddits - Mixed post types: personal stories, data experiments, how-to guides, and a few direct product posts - Tracked every signup source via UTM links Results after 30 days: - Total signups from Reddit: 87 - Posts that drove 80% of signups: 4 (out of 30) - Best performing post type: personal story with specific failure - Worst: direct product posts (got removed from 3 subreddits) - Average karma per post: 23 What surprised me: the two posts where I talked about failing got 5x more comments than anything positive. What I'd do differently: focus on 2-3 subreddits instead of spreading across 8. I built a small tool to help track which subreddits are worth posting in — link's in my profile if you're doing similar experiments. Anyone else tracking Reddit as a channel properly? Curious what metrics you're watching.
